{"id":179,"date":"2025-07-15T07:30:00","date_gmt":"2025-07-14T22:30:00","guid":{"rendered":"https:\/\/kakuage-blog.jp\/blog\/?p=179"},"modified":"2025-11-26T12:49:36","modified_gmt":"2025-11-26T03:49:36","slug":"why-crossmedia-matters-now","status":"publish","type":"post","link":"https:\/\/kakuage-blog.jp\/blog\/seo\/why-crossmedia-matters-now\/","title":{"rendered":"\u306a\u305c\u4eca\u3001\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9055\u3044\u3082\u89e3\u8aac<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u7279\u5fb4\u3068\u57fa\u672c\u306e\u8003\u3048\u65b9<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\uff08\u5a92\u4f53\uff09\u3092\u9023\u643a\u3055\u305b\u3066\u3001\u7d71\u4e00\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u591a\u65b9\u9762\u306b\u5c4a\u3051\u308b\u60c5\u5831\u767a\u4fe1\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6d3b\u7528\u3055\u308c\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4f8b<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1638\" src=\"https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/02-cross-media-strategy-benefits-blog-2048x1638.png\" alt=\"\u6d3b\u7528\u3055\u308c\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4f8b\" class=\"wp-image-189\" srcset=\"https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/02-cross-media-strategy-benefits-blog-2048x1638.png 2048w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/02-cross-media-strategy-benefits-blog-1000x800.png 1000w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/02-cross-media-strategy-benefits-blog-500x400.png 500w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/02-cross-media-strategy-benefits-blog-768x614.png 768w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/02-cross-media-strategy-benefits-blog-1536x1229.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d6\u30ed\u30b0<\/strong><\/li>\n\n\n\n<li><strong>SNS\uff08Instagram\u3001X\u3001TikTok \u306a\u3069\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u52d5\u753b\uff08YouTube\u3001\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u306a\u3069\uff09<\/strong><\/li>\n\n\n\n<li><strong>Web\u30b5\u30a4\u30c8\uff08\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u3001LP \u306a\u3069\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u30fbLINE<\/strong><\/li>\n\n\n\n<li><strong>\u7d19\u5a92\u4f53\uff08\u30c1\u30e9\u30b7\u3001DM \u306a\u3069\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u3053\u3046\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u3092\u30d0\u30e9\u30d0\u30e9\u306b\u4f7f\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u9023\u52d5\u3055\u305b\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30d6\u30ed\u30b0\u3067\u767a\u4fe1\u3057\u305f\u5185\u5bb9\u3092SNS\u3067\u62e1\u6563\u3057\u3001\u305d\u306e\u30c6\u30fc\u30de\u3092\u52d5\u753b\u3067\u6398\u308a\u4e0b\u3052\u3001\u52d5\u753b\u306e\u66f4\u65b0\u3092LINE\u3067\u77e5\u3089\u305b\u308b\u3068\u3044\u3063\u305f\u6d41\u308c\u3092\u8a2d\u8a08\u3057\u3001<strong>\u9762\u3067\u5c4a\u3051\u3066\u3044\u304f\u306e\u304c\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u7279\u5fb4\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f<\/strong><\/h3>\n\n\n\n<p><strong>\u4e00\u65b9\u300c\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3046\u8a00\u8449\u3082\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u304c\u3001\u610f\u5473\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u3072\u3068\u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u306b\u753b\u50cf\u30fb\u97f3\u58f0\u30fb\u52d5\u753b\u306a\u3069\u8907\u6570\u306e\u8868\u73fe\u5f62\u5f0f\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<br>\u4f8b\u3048\u3070\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306b\u30b0\u30e9\u30d5\u3084\u5199\u771f\u3001\u97f3\u58f0\u89e3\u8aac\u3092\u5165\u308c\u308b\u3068\u3001\u305d\u308c\u306f\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f3c\u3066\u3044\u308b\u3088\u3046\u3067\u9055\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u300c\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u3069\u3046\u9023\u643a\u3055\u305b\u3066\u5c4a\u3051\u308b\u304b\u300d\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u306f\u300c1\u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u3067\u3069\u3093\u306a\u8868\u73fe\u3092\u4f7f\u3046\u304b\u300d\u3053\u306e\u9055\u3044\u306f\u201c\u6226\u7565\u8a2d\u8a08\u306e\u8996\u70b9\u201d\u306b\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u306a\u305c\u5c4a\u304b\u306a\u3044\uff1f\u3044\u307e\u6c42\u3081\u3089\u308c\u308b\u201c\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u8996\u70b9\u201d<\/strong><\/h2>\n\n\n\n<p><strong>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3044\u307e\u3084\u300c\u691c\u7d22\u3059\u308b\u3060\u3051\u300d\u3067\u306f\u60c5\u5831\u3092\u5f97\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001SNS\u3067\u8208\u5473\u3092\u5f15\u304b\u308c\u308b\u6295\u7a3f\u3092\u898b\u304b\u3051\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u6c17\u306b\u306a\u3063\u3066\u30d6\u30e9\u30a6\u30b6\u3067\u691c\u7d22\u3057\u3001\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u8a73\u7d30\u3092\u30c1\u30a7\u30c3\u30af\u3002\u3055\u3089\u306b\u3001YouTube\u306e\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u306a\u3069\u3092\u898b\u3066\u4fe1\u983c\u6027\u3092\u78ba\u304b\u3081\u305f\u3046\u3048\u3067\u3001\u3088\u3046\u3084\u304f\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>\u4eca\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306b\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u5224\u65ad\u3059\u308b\u306e\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><strong><br><\/strong><strong>\u3053\u306e\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f1\u3064\u306e\u30e1\u30c7\u30a3\u30a2\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u610f\u601d\u6c7a\u5b9a\u3092\u3057\u3066\u3044\u307e\u3059<\/strong>\u3002<br><br>\u3072\u3068\u3064\u306e\u30e1\u30c7\u30a3\u30a2\u3060\u3051\u3067\u306f\u5c4a\u304d\u306b\u304f\u3044\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u3001\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u304f\u3001\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u308b<\/strong><\/h3>\n\n\n\n<p><strong>\u300c\u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u6bd4\u8f03 \u2192 \u691c\u8a0e \u2192 \u884c\u52d5\u300d\u3068\u3044\u3063\u305f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4eca\u3084\u4e00\u76f4\u7dda\u306b\u306f\u9032\u307f\u307e\u305b\u3093\u3002<\/strong><strong><br><\/strong> \u30e6\u30fc\u30b6\u30fc\u306f\u3001SNS\u3067\u5546\u54c1\u3092\u77e5\u308a\u3001\u6570\u65e5\u301c\u6570\u9031\u9593\u5f8c\u306b\u30d6\u30ed\u30b0\u3067\u601d\u3044\u51fa\u3057\u3001\u6700\u5f8c\u306bYouTube\u52d5\u753b\u3067\u7d0d\u5f97\u3057\u3066\u884c\u52d5\u306b\u79fb\u3059\u2026\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u63a5\u70b9\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u5206\u6563\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u306b\u89e6\u308c\u3066\u3082\u81ea\u7136\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u540c\u58eb\u3092\u9023\u643a\u3055\u305b\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google\u306e\u8a55\u4fa1\u57fa\u6e96\u306b\u3082\u201c\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u304c\u308a\u201d\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b\uff1f<\/strong><\/h3>\n\n\n\n<p><strong>\u5b9f\u306f\u3001Google\u304c\u691c\u7d22\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u3068\u304d\u306b\u3082\u300c\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u300d\u306f\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><strong><br><\/strong> Google\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u30b5\u30a4\u30c8\u306e\u201c\u4fe1\u983c\u6027\u201d\u3092\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u691c\u7d22\u3067\u4fe1\u983c\u3055\u308c\u308b\u305f\u3081\u306e4\u3064\u306e\u8a55\u4fa1\u8ef8\u300cE-E-A-T\u300d<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experience\uff08\u4f53\u9a13\uff09\uff1a\u5b9f\u969b\u306b\u4f7f\u3063\u305f\u30fb\u7d4c\u9a13\u3057\u305f\u3053\u3068\u306b\u57fa\u3065\u304f\u5185\u5bb9\u304b\uff1f<\/strong><\/li>\n\n\n\n<li><strong>Expertise\uff08\u5c02\u9580\u6027\uff09\uff1a\u5c02\u9580\u7684\u306a\u77e5\u8b58\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u304b\uff1f<\/strong><\/li>\n\n\n\n<li><strong>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\uff1a\u60c5\u5831\u6e90\u3068\u3057\u3066\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u304b\uff1f<\/strong><\/li>\n\n\n\n<li><strong>Trustworthiness\uff08\u4fe1\u983c\u6027\uff09\uff1a\u5b89\u5168\u3067\u3001\u4fe1\u7528\u3067\u304d\u308b\u30b5\u30a4\u30c8\u304b\uff1f<\/strong><br><\/li>\n<\/ul>\n\n\n\n<p>SNS\u3067\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3084\u3001\u4ed6\u306e\u30b5\u30a4\u30c8\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u66f8\u304d\u624b\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u304c\u660e\u78ba\u304b\u306a\u3069\u306f\u3001Google\u304c<strong>\u300c\u4fe1\u983c\u3067\u304d\u308b\u30b5\u30a4\u30c8\u304b\u3069\u3046\u304b\u300d<\/strong>\u3092\u5224\u65ad\u3059\u308b\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3064\u307e\u308a\u300c\u691c\u7d22\u306b\u5f37\u3044\u30b5\u30a4\u30c8\u300d\u306b\u3059\u308b\u305f\u3081\u306b\u3082\u3001SNS\u3084\u4ed6\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u767a\u4fe1\uff1d\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u5f97\u3089\u308c\u308b5\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1638\" src=\"https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/03-media-utilization-examples-blog-2048x1638.png\" alt=\"\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\" class=\"wp-image-190\" srcset=\"https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/03-media-utilization-examples-blog-2048x1638.png 2048w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/03-media-utilization-examples-blog-1000x800.png 1000w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/03-media-utilization-examples-blog-500x400.png 500w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/03-media-utilization-examples-blog-768x614.png 768w, https:\/\/kakuage-blog.jp\/blog\/wp-content\/uploads\/2025\/07\/03-media-utilization-examples-blog-1536x1229.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u5b9f\u969b\u306b\u5f97\u3089\u308c\u308b5\u3064\u306e\u52b9\u679c\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2460 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SNS<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u7121\u7406\u306b\u5168\u90e8\u3084\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u300c\u81ea\u793e\u3089\u3057\u3055\u300d\u3092\u6d3b\u304b\u305b\u308b\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b9\u30c6\u30c3\u30d72\uff5c\u88dc\u5b8c\u3059\u308b\u300c\u30b5\u30c6\u30e9\u30a4\u30c8\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u3076<\/strong><\/h3>\n\n\n\n<p>\u4e3b\u529b\u30e1\u30c7\u30a3\u30a2\u3092\u8ef8\u306b\u3001\u9023\u643a\u3067\u304d\u308b\u4ed6\u30e1\u30c7\u30a3\u30a2\u3092\u52a0\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d6\u30ed\u30b0 \u2192 SNS\u3067\u8981\u7d04\u30fb\u62e1\u6563<\/strong><\/li>\n\n\n\n<li><strong>SNS \u2192 \u53cd\u5fdc\u306e\u826f\u3044\u5185\u5bb9\u3092\u30d6\u30ed\u30b0\u3067\u6df1\u6398\u308a<\/strong><\/li>\n\n\n\n<li><strong>YouTube \u2192 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